Content strategy services

After 10 years of leading content strategy for complex digital projects, I've learned that a great strategy doesn’t matter unless it’s

  • informed by real users and

  • can actually be built and maintained.

Here are some ways we could work together. Have something else in mind? Get in touch.

Partnerships & collaborations

What it is

I work with agencies and consultancies on complex content strategy projects, bringing deep research capabilities and technical implementation expertise to your team.

Perfect for:

Projects requiring extensive stakeholder research or technical content strategy for complex organizations

I’m available for 1-2 strategic partnerships beginning in November 2025.

Discovery + strategy

what it is

Getting to the heart of what people need. I talk to your stakeholders and users, review your existing content, look at what your peers are doing, dig into your analytics… all to uncover insights hiding in plain sight about what your audiences really need and what you should prioritize. Then I translate what I learn into clear, actionable priorities.

Perfect for:

Organizations tired of making content decisions based on assumptions and internal debates

Design & build

What it is

Creating systems that make sense for real humans. I develop content frameworks, information architecture, and technical specifications that your team can actually use and maintain. My content models make sense to developers, my governance approaches work for busy content creators, and everything is designed for the long haul.

Perfect for:

Teams ready to invest in systems that will work for the long haul

Lindsey sits at a workspace with two monitors, a plant, and a coffee mug.

photo by Justine Bursoni

What developers say about me

“Lindsey finds the important pieces of information and knows how to organize them in a good way for the user.”

“I rely on Lindsey to understand the goals of the client and relay that info to the rest of our team."

"Lindsey provides the foundational structure to the site through her thorough content models.”

Launch & empower

What it is

Making sure it all happens. Learn best practices for writing for your new site, get help setting up key pages or optimizing for search, take advantage of "office hours" during content migration... Whether through hands-on implementation support or team training, I help you bridge the gap between good ideas and real results.

Perfect for:

Complex projects where strategy and execution need to work together

Strategic retainer

I’m happy to work with select clients on monthly retainer to provide ongoing content strategy guidance.

I jump in for strategic projects, help solve problems as they arise, and ensure your content efforts stay aligned with your audiences’ needs.

This could look like:

  • Monthly strategic projects (content audits, system improvements, stakeholder workshops)

  • Quarterly planning and priority-setting sessions

  • Expert review of major content before launch

  • Team coaching and capacity building

Typical engagement: About 8-12 hours per month, flexible based on your priorities and seasonal needs

Investment: Starting at $2,000/month

Perfect for: Organizations with internal content teams who need strategic guidance and an experienced perspective you can rely on.

Ready to talk about your project?

Every engagement starts with a 30-minute conversation about what's happening in your organization and whether we're a good fit. No pitch! Just a chat for clarity.