Content strategy services
Here's how we can work together. Have something else in mind? Get in touch.
Partnerships & collaborations
What it is
I work with agencies and consultancies as an embedded content strategist + designer, bringing deep discovery research, technical content expertise, and senior-level thinking to your team without the overhead of a full-time hire.
I've spent over a decade leading content strategy on complex projects for higher ed, government, and large organizations. I know how to plug into an existing team, communicate clearly across disciplines, and deliver work your developers will actually be able to build from.
What I bring to your team
A 10-year track record on complex, large-scale projects. Fluency in the full content strategy lifecycle, from discovery research through technical specification. The ability to lead stakeholder conversations, facilitate workshops, and translate messy organizational realities into clear strategic direction. Real talk and good jokes.
Perfect for:
Agencies and consultancies with UX or digital practices who need a trusted content strategy subcontractor for projects that require real depth.
I have limited availability for new partnerships. Let’s talk.
Discovery + strategy
what it is
Getting to the heart of what people actually need. I talk to your stakeholders and your users, review your existing content, look at what your peers are doing, and dig into your analytics — all to surface the insights hiding in plain sight about what your audiences really need and what you should prioritize.
Then I translate what I learn into clear, actionable direction your team can build from.
This is also where I help organizations settle the question every content project has to answer before anything else: who is this site actually for? (Not you!)
Perfect for:
Organizations tired of making content decisions based on assumptions, who are ready to let their actual audiences lead.
Design & build
What it is
Creating systems that work for real humans, including the ones who have to maintain them. I develop content frameworks, information architecture, and technical specifications that your team can actually use after I leave.
My content models are written for developers. My governance approaches are built for busy content creators. My sitemaps and navigation systems are designed for users, not org charts. Everything is built for the long haul.
Perfect for:
Teams moving from strategy into implementation who need deliverables with enough specificity to actually build from - and a strategist who understands what happens after the document gets handed off.
photo by Justine Bursoni
What developers say about me
“Lindsey finds the important pieces of information and knows how to organize them in a good way for the user.”
“I rely on Lindsey to understand the goals of the client and relay that info to the rest of our team."
"Lindsey provides the foundational structure to the site through her thorough content models.”
Launch & empower
What it is
Making sure the strategy actually makes it to production. The gap between a good plan and a live website is where a lot of content strategy goes to die. I help bridge it.
Whether that means office hours during content migration, training your team on writing for the new site, setting up key pages, or optimizing for search, I stay involved through the messy middle.
Perfect for:
Complex projects where the strategy and the execution need to stay in sync, and organizations who want their internal team to come out the other side more capable than when they started.
Strategic retainer
For select clients, I offer ongoing content strategy guidance on a monthly retainer — so you always have an experienced strategist in your corner without having to scope a new project every time something comes up.
I jump in for strategic projects, help solve problems as they arise, and make sure your content efforts stay aligned with what your audiences actually need.
This could look like
Monthly content audits or system improvements, quarterly planning sessions, expert review of major content before launch, team coaching, or just having someone to think out loud with before you make a big call.
Typical engagement: About 8–12 hours per month, flexible based on your priorities and what's happening in your organization.
Perfect for: Organizations with internal content teams who need senior strategic guidance and a trusted outside perspective they can rely on.
Ready to talk about your project?
Every engagement starts with a 30-minute conversation about what's happening in your organization and whether we're a good fit. No pitch! Just a chat for clarity.