Content strategist who specializes in discovery work and systems thinking
photo by Justine Bursoni
With 10+ years leading content strategy for 25+ large-scale digital projects, I’ve helped many teams move from user research to systems they can confidently build and maintain.
When we work together, you'll get discovery research that uncovers what your audiences actually need, content frameworks your team can execute, and technical specifications your developers will thank you for.
The result: content strategy that makes it from planning to production.
“Lindsey has the unique ability to capture any organization’s true character and present it with compelling and impactful content. She conducts her work with a big picture, strategic mindset - all the while crafting every facet with care. ”
Complex content problems need a strategist who’s seen it all before.
“Our stakeholders can’t agree on what belongs on the website.”
My discovery process uncovers what actually matters to your audiences and creates alignment around clear goals.
“We’re redesigning our site, but don’t know what to do with our content.”
I conduct content audits and gap analyses that show you what to keep, cut, or create.“Nobody can find anything on our website.”
I design information architecture and navigation systems that make sense to your users, not your internal team.“Our website needs to speak to multiple audiences.”
I create content components and systems that work for multiple user groups simultaneously without compromising anyone's experience.“We worked with a strategist before, and the PDFs are somewhere around here…”
I provide implementation support to bridge the gap between planning and production.
photo by Justine Bursoni
photo by Anna Longworth
Recent writing & thinking
Smart AI Integration: Moving Beyond Chatbots and Quick Fixes
Most AI integrations feel as unhelpful as modern Clippy. Learn the difference between bolt-on AI features and strategic context engineering that actually works.
for Lullabot
Web Accessibility in Government: Common Misses and Practical Fixes
ADA deadlines are here, but true accessibility is more than compliance. Discover six common government website issues and practical fixes you can start today.
for Lullabot
Top 5 things to know before your higher ed website redesign
Embarking on a higher education website project doesn’t have to be overwhelming. With even just a quick review of these five elements, you’ll come to the project table with more confidence.
for Pixo
Little time, less budget? Start with a content review
Content best practices can go a long way in making your website more inviting and manageable.
for Pixo
photo by Lyndsey Groth
Let’s see if we’re a good fit.
Whether you're looking for a strategic partner, need help with a specific project, or want to explore collaboration opportunities, I'd love to hear what you're working on.
I'm also happy to talk shop with fellow consultants! Reach out to me and we’ll have a coffee chat.
I'm based in Champaign, Illinois, and work with partners nationwide.